Travel · Web · Product design · Brand
Meridian
From travel inspiration to a plan worth taking.
The assignment
A discovery and booking concept that keeps the emotional thread of travel alive while making comparison feel effortless.
- Year
- 2025
- Industry
- Travel
- Capabilities
- Web, Product design, Brand
The challenge
Meridian inspired people with rich editorial content, then dropped them into a generic booking funnel. The shift in language and layout made the experience feel like two unrelated products.
Our response
We built one continuous journey where saved places, practical constraints, and live options progressively form an itinerary.
Connect
One mental model from dream to departure.
We linked stories, places, saved ideas, and bookable inventory through a single trip object that becomes more concrete as the traveler decides.
Compose
Editorial warmth with product discipline.
A flexible art direction combines cinematic crops, strong typography, and precise interaction patterns without sacrificing speed or scannability.
Adapt
Planning that moves naturally between screens.
Desktop supports comparison while mobile prioritizes capture and review, with state and intent preserved between both contexts.
Representative concept outcomes
Illustrative outcomes for this fictional case-study narrative, not results from a real client engagement.
It preserves the excitement of discovery all the way through the practical decisions.
Iris Bell · Experience director, concept narrative